Reason Why WWE Continued To Promote Braun Strowman vs Brock Lesnar For So Long

We recently reported on WWE’s reasoning behind removing Braun Strowman from his scheduled match against Brock Lesnar. The match was meant to happen at WWE’s Royal Rumble event at the end of the month. With the company not wanting Strowman to lose to Lesnar once again, however, plans were changed. Finn Balor won a Fatal 4-Way this past Monday. This earned him a shot against Lesnar for the Universal Championship.

But if WWE’s intentions were always to change the plans to protect Braun’s character, why continue promoting the matchup against Lesnar for so long?

According to Dave Meltzer via Wrestling Observer Radio, the decision behind the continued advertising was done to continue selling tickets.

Considering that this year’s Royal Rumble is emanating from Chase Field, a baseball stadium, the company wanted to ensure they could sell approximately 40,000 tickets to the WWE Universe. As far as WWE was concerned, Brock vs Braun was the way to do it.

Brock Lesnar has had a recent string of matches against smaller opponents. He reportedly enjoys working with these kinds of Superstars. This could be another reason why Balor is now going to be facing off against Lesnar.

Finn has spoken before about facing off against Brock Lesnar and finally gets his opportunity to reclaim a championship he never lost at Royal Rumble.