A television advert showing a woman performing a raunchy dance routine while dressed in a school uniform was "irresponsible", an industry regulator has said.
The Advertising Standards Authority upheld a series of complaints against the Ministry of Sound ad for a mobile download.
It ruled the advert, which ran on The Hits channel, can no longer be played as it was "inappropriate to be seen by younger children".
Made by Ministry of Sound Recordings, it featured extracts from a music video by HTwoO featuring Platinum, for a track titled "What's it gonna be".
The ad showed a group of men and women dressed in school uniforms dancing in front of a school.
One of the women then performs a striptease in a classroom for one of the men.
During the advert the woman can be seen clearly exposing her brightly-coloured underwear.
The ASA upheld a number of complaints about the ad, saying it breached rules governing standards.
Box television, trading as the The Hits, told the ASA it was no longer being broadcast and it had not been their intention to cause offence.
An ASA spokeswoman: "Using women performing a striptease in school uniform was inappropriate, especially considering the growing concern of the sexualisation of children."
Sky News
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Raunchy Dance Ad Rapped By Watchdog
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06-22-2008, 10:18 PM #2Main Eventer
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Interesting read, thanks.
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