**Official RAW / Smackdown Ratings**

[Travicity]

The February 25 episode of WWE SmackDown scored a 2.31 cable rating, the program's highest mark on Syfy. The episode topped the 2.03 rating the show drew the previous week. Smackdown averaged 3.5 million viewers over the course of two hours.

The show's previous Syfy high occurred on January 21 with a 2.07 rating.

ND

[Travicity]

The 2/28 edition of Raw did a 3.82 rating, which is only down slightly from last week's 3.85, with 5.6 million viewers. The show did hours of 3.8 and 3.84.

The 2/26 edition of AM Raw did a 0.62 rating with 709,000 viewers.

PWI

[Travicity]

This week's WWE and Lucha ratings:

Smackdown 9.6

RAW 9.3

No surprise here with the bigger ratings, as Thursday was the Sin Cara signing press conference and Friday newspapers all over the country covered it, increasing interest in the product. WWE signed the biggest star in CMLL so obviously there was going to be a surge in interest.

CMLL 2.6
AAA 2.8

AAA's ratings have fallen by a third in the last several months, to the point that AAA braintrust has started to publicly reach out to CMLL, asking for help by working together to "rescue Lucha" from the clutches of WWE. While it may have been a grandstanding play to babyface AAA in the eyes of the Mexican fans as CMLL loses Mistico, it's pretty amazing to see. It's also amazing to see two companies that were so popular getting wrecked by WWE in the ratings.

PWI

[Travicity]

As noted before, the February 28th episode of WWE's Monday Night RAW scored a 3.82 rating with 5.6 million viewers. Male viewership was up 70% this week and The Rock's interview was the high point with every demographic.

In a segment breakdown, the show opened at a 3.78 rating with Triple H's promo and attack on Sheamus. Evan Bourne's return vs. Sheamus lost 187,000 viewers while the segment with Jerry Lawler, Michael Cole and Jack Swagger gained 386,000 viewers back. This segment did well for that usual time in the show and ended up being the second-most watched segment this week with a 3.93 rating.

Randy Orton vs. Michael McGillicutty lost 95,000 viewers but the segment with Alex Riley, The Miz and John Cena coming out gained 67,000 back. There's been a trend in ratings where The Miz is put on a part of the show that usually draws but it's not drawing with him featured.

The Divas Battle Royal lost 308,000 viewers but The Rock's promo gained 482,000 back, to a 4.03 rating, in a segment of the show that usually loses viewers. The interview with Shawn Michaels and The Miz attacking Daniel Bryan lost 389,000 viewers. The Cena vs. Riley cage match gained 167,000 viewers in the overrun, ending at a 3.86. This is low for RAW's usual overrun.

ND

[Travicity]

World Wrestling Entertainment issued the following press release:
WWE® #1 in Cable Friday and Monday

STAMFORD, Conn.-- WWE’s Monday Night Raw® on USA Network and Friday Night SmackDown® on Syfy ruled cable as the most watched programs on their respective nights. The strong viewership is building towards WWE’s biggest event of the year, WrestleMania® XXVII, which will feature the most electrifying host in entertainment, The Rock®.

With 3.55 million viewers this past Friday, SmackDown was the most watched program on Syfy since August 2008. The show beat well-known shows Phineas and Ferb (Disney Channel), The O’Reilly Factor (FOX News Channel) and the NBA regular season games (ESPN) as the most watched that night.

Monday Night Raw’s 5.6 million viewers beat American Pickers, Pawn Stars (History Channel), and both college basketball regular season games (ESPN). It was watched by more viewers than Chuck and The Cape (NBC), as well as every program on CW.

Monday Night Raw ratings highlights include:

* Most watched program on all television (broadcast and cable) among males under 55, including 18-49 and 25-54.
* Most adults 18-34 and 18-49 on all of cable and every program on NBC and CW.
* More adults 25-54 on all of cable and every program on CW.

Friday Night SmackDown ratings highlights include:

* Most watched television program (broadcast and cable) among all males (M2+) than every program on NBC, FOX, ABC, CW and all of cable.
* Most watched television program (broadcast and cable) among all adults 18-49 and 25-54.
* Watched by more than 1.2 million female viewers, beating all programming on CW, TLC, A&E, Food Network, Lifetime, Hallmark and Oxygen.

Source: Nielsen Media Research, Galaxy Explorer 2/25/11 & 2/28/11, live + same day impressions.

Additional information on WWE (NYSE: WWE) can be found at wwe.com and corporate.wwe.com. For information on our global activities, go to www.wwe.com/worldwide/.

About WWE

WWE, a publicly traded company (NYSE: WWE), is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family-friendly, PG content across all of its platforms including television programming, pay-per-view, digital media and publishing. WWE programming is broadcast in more than 145 countries and 30 languages and reaches more than 500 million homes worldwide. The company is headquartered in Stamford, Conn., with offices in New York, Los Angeles, London, Shanghai, Singapore and Tokyo.

Additional information on WWE (NYSE: WWE) can be found at wwe.com and corporate.wwe.com. For information on our global activities, go to http://www.wwe.com/worldwide/.

Trademarks: All WWE programming, talent names, images, likenesses, slogans, wrestling moves, trademarks, copyrights and logos are the exclusive property of WWE, Inc. and its subsidiaries. All other trademarks, logos and copyrights are the property of their respective owners.

Forward-Looking Statements: This news release contains forward-looking statements pursuant to the safe harbor provisions of the Securities Litigation Reform Act of 1995, which are subject to various risks and uncertainties. These risks and uncertainties include, without limitation, risks relating to maintaining and renewing key agreements, including television distribution agreements; the need for continually developing creative and entertaining programming; the continued importance of key performers and the services of Vincent McMahon; the conditions of the markets in which we compete; acceptance of the Company's brands, media and merchandise within those markets; uncertainties relating to regulatory and litigation matters; risks resulting from the highly competitive nature of our markets; the importance of protecting our intellectual property and complying with the intellectual property rights of others; risks associated with producing live events both domestically and internationally; uncertainties associated with international markets; risks relating to our film business and any new business initiative which we may undertake; risks relating to the large number of shares of common stock controlled by members of the McMahon family; and other risks and factors set forth from time to time in Company filings with the Securities and Exchange Commission. Actual results could differ materially from those currently expected or anticipated. In addition, our dividend is significant and is dependent on a number of factors, including, among other things, our liquidity and historical and projected cash flow, strategic plan (including alternative uses of capital), our financial results and condition, contractual and legal restrictions on the payment of dividends, general economic and competitive conditions and such other factors as our Board of Directors may consider relevant, including a waiver by the McMahon family of a portion of the dividends.

PWI

[Travicity]

World Wrestling Entertainment issued the following press release:
WWE® #1 in Cable Friday and Monday

STAMFORD, Conn.-- WWE’s Monday Night Raw® on USA Network and Friday Night SmackDown® on Syfy ruled cable as the most watched programs on their respective nights. The strong viewership is building towards WWE’s biggest event of the year, WrestleMania® XXVII, which will feature the most electrifying host in entertainment, The Rock®.

With 3.55 million viewers this past Friday, SmackDown was the most watched program on Syfy since August 2008. The show beat well-known shows Phineas and Ferb (Disney Channel), The O’Reilly Factor (FOX News Channel) and the NBA regular season games (ESPN) as the most watched that night.

Monday Night Raw’s 5.6 million viewers beat American Pickers, Pawn Stars (History Channel), and both college basketball regular season games (ESPN). It was watched by more viewers than Chuck and The Cape (NBC), as well as every program on CW.

Monday Night Raw ratings highlights include:

* Most watched program on all television (broadcast and cable) among males under 55, including 18-49 and 25-54.
* Most adults 18-34 and 18-49 on all of cable and every program on NBC and CW.
* More adults 25-54 on all of cable and every program on CW.

Friday Night SmackDown ratings highlights include:

* Most watched television program (broadcast and cable) among all males (M2+) than every program on NBC, FOX, ABC, CW and all of cable.
* Most watched television program (broadcast and cable) among all adults 18-49 and 25-54.
* Watched by more than 1.2 million female viewers, beating all programming on CW, TLC, A&E, Food Network, Lifetime, Hallmark and Oxygen.

Source: Nielsen Media Research, Galaxy Explorer 2/25/11 & 2/28/11, live + same day impressions.

Additional information on WWE (NYSE: WWE) can be found at wwe.com and corporate.wwe.com. For information on our global activities, go to www.wwe.com/worldwide/.

About WWE

WWE, a publicly traded company (NYSE: WWE), is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family-friendly, PG content across all of its platforms including television programming, pay-per-view, digital media and publishing. WWE programming is broadcast in more than 145 countries and 30 languages and reaches more than 500 million homes worldwide. The company is headquartered in Stamford, Conn., with offices in New York, Los Angeles, London, Shanghai, Singapore and Tokyo.

Additional information on WWE (NYSE: WWE) can be found at wwe.com and corporate.wwe.com. For information on our global activities, go to http://www.wwe.com/worldwide/.

Trademarks: All WWE programming, talent names, images, likenesses, slogans, wrestling moves, trademarks, copyrights and logos are the exclusive property of WWE, Inc. and its subsidiaries. All other trademarks, logos and copyrights are the property of their respective owners.

Forward-Looking Statements: This news release contains forward-looking statements pursuant to the safe harbor provisions of the Securities Litigation Reform Act of 1995, which are subject to various risks and uncertainties. These risks and uncertainties include, without limitation, risks relating to maintaining and renewing key agreements, including television distribution agreements; the need for continually developing creative and entertaining programming; the continued importance of key performers and the services of Vincent McMahon; the conditions of the markets in which we compete; acceptance of the Company's brands, media and merchandise within those markets; uncertainties relating to regulatory and litigation matters; risks resulting from the highly competitive nature of our markets; the importance of protecting our intellectual property and complying with the intellectual property rights of others; risks associated with producing live events both domestically and internationally; uncertainties associated with international markets; risks relating to our film business and any new business initiative which we may undertake; risks relating to the large number of shares of common stock controlled by members of the McMahon family; and other risks and factors set forth from time to time in Company filings with the Securities and Exchange Commission. Actual results could differ materially from those currently expected or anticipated. In addition, our dividend is significant and is dependent on a number of factors, including, among other things, our liquidity and historical and projected cash flow, strategic plan (including alternative uses of capital), our financial results and condition, contractual and legal restrictions on the payment of dividends, general economic and competitive conditions and such other factors as our Board of Directors may consider relevant, including a waiver by the McMahon family of a portion of the dividends.

PWI

[Travicity]

The 3/3 edition of Superstars did a 0.57 rating with 596,000 viewers.

The replay did a 0.14 rating with 128,000 viewers.

PWI

[Travicity]

Raw from February 14:
127,000 viewers saw the live airing (down 22,000 on last week/15%)
61,000 viewers watched the replay on Thursday evening
25,000 saw a replay on Friday afternoon

SmackDown from February 18
201,000 viewers saw the first airing of the show (up 68,000/up 51% on the prior week, likely because of Rocky)
40,000 saw a replay on Saturday morning (up 7,000/21%)
59,000 saw a replay on Saturday night

PWI

[Travicity]

The 3/4 edition of Smackdown did a 2.0 rating with 2,998,000 viewers.

PWI

[danniboi]

cant believe how much smackdown is still killing Impact on the ratings