The past two holiday seasons have not been kind of Eidos Interactive. Kane & Lynch: Dead Men and Tomb Raider: Underworld received lukewarm reviews at best, with sales to match. Eidos president Ian Livingstone says there's no room for that this year.
"A lot of titles have already hit the shelves and there is a deluge planned for Christmas, but I think 2009 will be remembered as the year of 'roast duck or no dinner,'" Livingstone told GamesIndustry.biz.

"There's a glut of product and in a discerning market there is no room for mediocrity. To make a suboptimal game with a suboptimal marketing spend is a recipe for disaster."

Eidos is part of Square Enix's broader global strategy, and the Japanese publishing giant will undoubtedly be keeping a close eye on their new acquisition this holiday season.

Their big ticket game for this year is arguably Batman: Arkham Asylum, which was recently delayed. Livingstone has expressed confidence in the title, saying he expects review scores "in the 90s." Other titles include Mini Ninjas and Just Cause 2.

Arkham Asylum is slated for August 25 on PC, PlayStation 3 and Xbox 360.