Peter Moore’s tenure at the heart of EA is seemingly coming to an end. Often seen fronting EA’s E3 conferences, he will soon be moving to one of England’s biggest football clubs.

In a surprise move, Moore will become Liverpool F.C’s new CEO. Born in Merseyside, Moore’s time in the video game industry has seen him work at Microsoft and Sega. His connections to the non-game sports world include a stint a Rebook.

Liverpool is currently owned by American sports powerhouse Fenway Sports Group. The news of Peter Moore’s move from EA to Liverpool was broken via a statement on the club’s official site.

”Liverpool-born Moore will take up his new role in June and report directly to the club’s owners, Fenway Sports Group.
The 61-year-old is currently chief competition officer at Electronic Arts, based in the United States, and will move to Liverpool to join the club in the summer. His nearly 10 years at EA have seen him in a number of leadership positions, including chief operating officer and president of EA SPORTS.
Moore has previously held senior roles with Microsoft, SEGA and Reebok. He holds a bachelor’s degree from Keele University in the UK and a master’s degree from California State University.
The appointment completes a 10-month transition plan by FSG and finalises the senior management structure at the club.”