Impact Wrestling Rebranding As Global Force Wrestling

[Kemo]

Following this week’s new that Impact Wrestling parent company Anthem Sports and Entertainment is acquiring Jeff Jarrett’s Global Force Wrestling brand, it’s been announced that the Impact Wrestling promotion is being rebranded as Global Force Wrestling.

Global Force Wrestling’s weekly show on Pop TV will retain the Impact name and company headquarters will remain in Nashville, Tennessse. Sunday’s Slammiversary show is being touted as another “re-launch” for the company.

Jeff Jarrett, founder of TNA/Impact and Global Force, spoke to Tennessean.com about the news.

“We’re a global brand. We have partnerships in Mexico, Japan, other places. Collectively coming together, we’ve combined forces and basically the rebrand final touches happen at Slammiversary.”

Anthem Executive Vice President Ed Nordholm said:

“One part of our international strategy is not just to take WWE-style ‘Impact’ and export it to other countries, but as well to more deeply penetrate those international markets in association with (wrestling) promotions that are centric to those markets. The (international promotions) want to tap into our expertise to boost those shows, but also to in turn boost the GFW content.”

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