There’s no doubt that Rusev is enjoying success outside of the stereotypical foreign heel. Since aligning himself with Aiden English, fans have taken note of Rusev’s more personable character. It also helps that he has a new catchphrase.

“Rusev Day” has not only taken over crowds, but also WWE’s merchandising. The company recently stocked up on more Rusev Day calendars after the first batch sold out quicker than expected. Despite the success, Rusev hasn’t exactly been booked to thrive on SmackDown Live. Some weeks he doesn’t even make an appearance and the Bulgarian hasn’t been shy to take issue with it.

At a recent ROH event, fans were seen chanting Rusev Day. The current WWE superstar had an intriguing response:

Rusev Day chants at ROH! @RusevBUL #ROH #RusevDay pic.twitter.com/LuvJz3tpKz

— Balor Club Guy (@BalorClubGuy) March 4, 2018

Interesting…… https://t.co/Mg10vJNPWk

— Duly Noted (@RusevBUL) March 4, 2018