Since 2014, WWE has attempted to establish Roman Reigns as their next “face of the company.”

Reigns had headlined multiple major WWE pay-per-view events, including the last four WrestleManias (31 lost to Seth Rollins, 32 beat Triple H, 33 when he defeated The Undertaker, and 34 where he lost to Brock Lesnar.

There has never been a babyface that has been pushed like Reigns that is disliked more by fans in the history of professional wrestling. Historically, when a babyface is not getting over with the crowd, the promoter or booker would turn them heel. Reigns is truly a different case in that sense.

Bruce Prichard spoke with Sporting News on his thoughts about various topics. During the interview, he was asked about Reigns and his future in the sports entertainment company.

“Roman Reigns has ‘it.’ Roman Reigns is going to be the guy. He’s got all the tools. Love him or hate him, they care about him. I have no problem with Roman Reigns being the next guy to take it to the next level because he’s a stud.”