All Elite Wrestling has announced a new “dynamic membership platform” for female wrestling fans, AEW Heels. The new female-forward community led by Brandi Rhodes will hold its first event this Friday, August 7th. Rhodes also spoke with Sports Illustrated this week about the initiative.

AEW Heels began earlier this year with two online video conference events. AEW says the Heels program is “designed to celebrate and inspire” female wrestling fans around the world.

AEW sent in the following press release regarding the AEW Heels subscription platform:

August 5, 2020 – AEW Heels, the new female-focused wrestling community led by AEW Chief Brand Officer Brandi Rhodes and the stars of AEW’s women’s division, today announced the launch of its new fan membership platform. Powered by Wonderful Union’s secure digital platform, female wrestling fans can seamlessly access AEW Heels’ exclusive content and other special benefits — all in a safe environment for engaging in conversation and developing friendships worldwide.

With an annual paid subscription of $49, members receive access to a variety of features including virtual meet-and-greets, video conference discussions with industry experts, exclusive AEW talent Q&A sessions, customized merchandise, special promotions, themed parties and more. The secure space enables AEW Heels members to connect, learn and thrive together through shared passions for women’s wrestling.

Female fans can subscribe to AEW Heels at: AllEliteHeels.com


“AEW Heels is a first-of-its-kind community designed to celebrate and inspire our female fans around the world,” said AEW Chief Brand Officer Brandi Rhodes. “With our new platform, we look forward to the next step in connecting the AEW Heels community and making this the best time ever to be a female wrestling fan.”

AEW Heels debuted earlier this year with two special video conference sessions designed for women. Session elements included a Q&A with former AEW Women’s World Champion Nyla Rose, a tutorial with renowned AEW makeup artist Stella Kae, and a mental health seminar with AEW Chief Legal Officer Megha Parekh, as well as a sweepstakes program and donation opportunities to support The George Floyd Memorial Fund and The Trevor Project.

AEW Heels is a new community for females who love wrestling. The female-forward movement, led by Brandi Rhodes and the stars of AEW’s women’s division, is designed to celebrate and inspire our female fans around the world. AEW Heels is dedicated to making this the best time ever to be a female wrestling fan. Be who you are and come as you are, because we’re all going to come together as a community to change the world. For more info, check out @AEW_Heels (Twitter) and @AEW_Heels (Instagram).

The first event for AEW Heels members is scheduled for Friday, August 7, which is included in the annual subscription. The virtual event will be curated on the platform and feature a Q&A session with Aubrey Edwards, a social media strategizing discussion with Brandi, and a special session on respect and empowerment in the workplace with Keisha-Ann Gray, partner at Proskauer.