NJPW Strong will have a new air date and time.

Strong has been airing on Friday nights at 10 p.m. ET. With AEW Rampage being introduced at that night and time slot, it appears NJPW has wasted little time making a move.

The company has announced that starting on Sept. 18, NJPW Strong will now be airing on Saturday nights at 8 p.m. ET.

SEPTEMBER 18

New day
New time
New crowds
New STRONG#njpwSTRONG moves to 8/7c Saturdays starting 9/18!

— NJPW Global (@njpwglobal) August 31, 2021

“September 18 will see a brand new era for NJPW STRONG. After growing consistently on Friday nights at 10/9c, September will see weekends get even STRONGer, with a new timeslot on NJPW World and FITE of Saturdays at 8PM eastern, and 5PM Pacific. With a new day, a new time, and new crowds, we can’t wait to have you join us for a new STRONG starting on September 18!”

NJPW Strong has served as New Japan Pro Wrestling’s push for the United States market. The promotion got a good taste of success in America when Kenny Omega, The Young Bucks, Cody Rhodes, and Hangman Page were under the NJPW banner. NJPW also had a successful event with Ring of Honor at Madison Square Garden in New York City back in April 2019.

NJPW has been making an effort to stay relevant in the U.S. The promotion planned to go solo with an MSG event in NYC in 2020, but the COVID-19 pandemic derailed that plan. Former IWGP World Heavyweight Champion Will Ospreay will be a regular on Strong as his storyline friction with NJPW management over being stripped of the world title continues.