LA Knight is reportedly on the cusp of a big push within WWE. According to a recent report, WWE and Knight have been deep in negotiations for a new long-term contract.

Dave Meltzer shed light on the vision WWE has for Knight in the Wrestling Observer Newsletter. He underlines that Knight's upcoming mega push is well-deserved, primarily due to his exceptional track record.

Not only have his segments consistently garnered high ratings, but his merchandise has also been flying off the shelves. In the world of professional wrestling, crowd reactions can often be a key indicator of success, but WWE typically looks beyond this to assess the economic viability of a superstar's popularity.

Knight has been getting rave reviews from industry veterans. Former WWE Superstar Ken Anderson (Mr. Kennedy) recently praised his work ethic. He also received praise from John Cena, which is about as strong of an endorsement as you can get:

LA Knight's crowd reactions have been downright impressive, but his popularity also translates to television viewership and merchandise sales.

“Knight is expected to get a megapush going forward given that the ratings for his segments and his merchandise sales have both been very strong," writes Dave Meltzer. "The crowd reaction alone would help you but in many cases if WWE thinks it’s a fad and there isn’t economic indications they only take crowd reactions to a certain level.”

In Knight's case, it's a resounding success story in various factors encompassing not only crowd fervor but also tangible economic indicators.

“But with Knight, the success is across the board. PW Insider also reported the company is renegotiating his deal for as long as another five years.”

This comes as no surprise, given Knight's soaring popularity, evident in robust ratings, enthusiastic crowd reactions, and impressive merchandise sales. It was also reported that WWE and LA Knight are finalizing a new long-term contract.