Amazon Studios is getting into business with YouTube personality MrBeast.

The 25-year-old comedian, né Jimmy Donaldson, who has over 230M subscribers on the Google-owned platform, is nearing a deal with the streamer for an unscripted competition series.

Details about the series are still under wraps and Amazon declined comment.

MrBeast is the most-subscribed individual and second-most subscribed account overall on YouTube. His social media career began when he first posted on the platform at 13, though he rose to fame in 2017 when a video of MrBeast counting to 100,000 went viral.

He also has a number of other business interests including food company Feastables, which launched his own line of chocolate bars and launched a FAST channel on Roku last year.

He was also a judge on Fox’s Gordon Ramsay’s Food Stars last May.