PR Firm Behind Make-A-Wish, Pepsi & Kobe Bryant Now Representing Vince McMahon

[Kemo]

A public relations firm with a history of high-profile clients is now representing Vince McMahon as the ex-WWE Chair continues to face serious allegations.

McMahon has obtained the services of Sitrick And Company, POST Wrestling reports, a firm with a lengthy history in the PR industry. Notable clients include Pepsi, Make-A-Wish, the late Kobe Bryant, and the late Roy Disney, the brother of Walt who was a long-term executive within the Disney corporation.

Sitrick And Company is led by Michael S. Sitrick, who like his client has garnered quite a reputation in his field, Fortune magazine once described Sitrick as "one of the most accomplished practitioners of the dark arts of public relations." The L.A. Times had a similar take to Sitrick, calling him "a public relations puppet master who has pulled the strings behind some of the biggest stories in media."

Sitrick And Company are just the latest recruits in McMahon's efforts to overcome the lawsuit filed by Janel Grant. McMahon’s legal team comes from Kasowitz Benson Torres and is headed by attorneys Marc Kasowitz and Jessica T. Rosenberg.

Whether Sitrick can improve McMahon's public image remains to be seen. Even before the allegations filed in Grant's lawsuit, McMahon had a very negative reputation among wrestling fans, both for his creative decisions and his choices made outside the industry. McMahon has continued to deny the allegations of sexual abuse and trafficking laid against him. He recently filed a motion to compel the case into arbitration, a move Grant's legal team plans on fighting.

[LionDen]

Some may hate this but thank you Vince. I would be pretty sure he not the only CEO, billionaire to do such bad things, I would be sure some have done a lot worse, he just got caught.

In saying that, it does seem a little weird someone who represents Make a Wish would represent someone on this but money is money I guess.