OMEN
03-19-2008, 12:29 PM
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EVA Mendes has been chosen as the new face of Calvin Klein underwear. The We Own the Night actress - who already fronts an advertising campaign for the fashion label's fragrance - has been offered the deal despite her recent high profile stint in rehab. Calvin Klein's president Tom Murry said: "News reports of Eva going to rehab made no difference.
"She really embodies the essence of the Calvin Klein brand and we look forward to seeing that carried through in the creative." He said: "We are trying to get across that these new products are for fuller busted, shapelier kinds of women and when we looked at the talent, Eva was right."
BANG Showbiz / AFP
EVA Mendes has been chosen as the new face of Calvin Klein underwear. The We Own the Night actress - who already fronts an advertising campaign for the fashion label's fragrance - has been offered the deal despite her recent high profile stint in rehab. Calvin Klein's president Tom Murry said: "News reports of Eva going to rehab made no difference.
"She really embodies the essence of the Calvin Klein brand and we look forward to seeing that carried through in the creative." He said: "We are trying to get across that these new products are for fuller busted, shapelier kinds of women and when we looked at the talent, Eva was right."
BANG Showbiz / AFP