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View Full Version : Tv Guide Gets Bit



Stunner
06-22-2006, 10:16 PM
TV Guide has paid more than $1 million for jumptheshark.com, the famous Web site that spawned the pop-culture term for things - mostly TV shows - that have outlived their welcome.

Exact terms of the deal were not disclosed, but the site's creator, Jon Hein, broke the news yesterday on Howard Stern's Sirius satellite radio show.

Hein has run the site for years as a hobby, but quit his day job as a marketing executive last year to host shows with Stern producer Gary Dell'Abate on Stern's Sirius channels.

Before landing at Sirius, Hein - who possesses an uncanny encyclopedic knowledge of pop culture - was a frequent guest on Stern's K-Rock radio show.

Over the years, Hein has written books based on Jump the Shark and even developed a TV pilot that never made it onto the air. As part of the TV Guide deal, he will become a contributor to the magazine.

Jump the Shark is derived from a Season 5 episode of "Happy Days" when Fonzie, while on water skis, jumps over a shark.

The term has come to mean the moment that signals the demise of a show's coolness.

Credit: Entertainment.excite.com