JohnCenaFan28
01-07-2009, 09:16 PM
Digital Blue has reached an agreement with WWE as well as LEGO Systems and Bakugan to start producing digital cameras, MP3 players, alarm clock radios, and other technological products specifically marketed towards WWE fans. Below is the official press release:
Digital Blue Announces Strategic Licensing Partnerships with Top Entertainment Properties -- LEGO, World Wrestling Entertainment and Bakugan
Agreements Enable Digital Blue to Expand Successful Disney Female-Oriented Line and Create Exclusive Electronics Products for Youth and Teen Male Consumers
2009 International CES
ATLANTA--(BUSINESS WIRE)--Digital BlueTM, a leading innovator in electronics and software for the youth and teen market, today announced licensing partnerships with three of the world’s most recognized and respected entertainment properties – LEGO Systems, World Wrestling Entertainment (WWE) and Bakugan.
The agreements enable Digital Blue to build on the success of its female-oriented Disney product line and create exclusive brand-inspired lines of electronics gear targeted to the youth and teen male consumer. Per the terms of the agreements, Digital Blue products to be developed include: MP3 players, digital and video cameras, alarm clock radios, boom boxes and more.
“Digital Blue is excited to work with and develop exclusive product lines for companies which are known throughout the world as pioneers and innovators,” said Tim Hall, CEO of Digital Blue. “The agreements allow Digital Blue to strategically expand its target demographic by creating product lines for the youth and teen male audience, while providing each licensor the opportunity to offer cost conscious and cutting-edge products under their established brand.”
"We are thrilled to work with Digital Blue because of its expertise in the consumer electronics industry," said Jill Wilfert, vice president of licensing for LEGO Group. "Digital Blue will help bring the LEGO brand to life in an all-new way for its fans. This partnership will enable fans to express themselves through photos, videos and music, while displaying their enthusiasm for one of the world's all-time favorite toys."
“With unique product concepts and a growing presence at retail, Digital Blue is an ideal partner with which to introduce the first-ever line of Bakugan consumer electronics,” said Christina Miller, vice president, Cartoon Network Enterprises (CNE), the exclusive U.S. licensing agent for Bakugan. “We’re pleased to strategically expand the brand’s consumer products line with a leading industry partner.”
Under the agreements Digital Blue will create products in the following categories. Specific product details will be announced soon.
* LEGO – Digital cameras, MP3 players, BIONICLE-inspired digital cameras, digital video cameras, speakers, walkie talkies and accessory cases
* WWE – Digital cameras, boom boxes, alarm clock radios, MP3 players, walkie talkies and accessory cases
* Bakugan – Consumer electronics line surrounding Nelvana and Spin Master’s hit Bakugan franchise, including digital cameras, alarm clock radios, walkie talkies and MP3 players
Products from Digital Blue will begin to appear on store shelves in May 2009 at price points ranging from $14.99 to $79.99 and will be available at major retailers.
To learn more about Digital Blue and its products visit www.digiblue.com.
Digital Blue Announces Strategic Licensing Partnerships with Top Entertainment Properties -- LEGO, World Wrestling Entertainment and Bakugan
Agreements Enable Digital Blue to Expand Successful Disney Female-Oriented Line and Create Exclusive Electronics Products for Youth and Teen Male Consumers
2009 International CES
ATLANTA--(BUSINESS WIRE)--Digital BlueTM, a leading innovator in electronics and software for the youth and teen market, today announced licensing partnerships with three of the world’s most recognized and respected entertainment properties – LEGO Systems, World Wrestling Entertainment (WWE) and Bakugan.
The agreements enable Digital Blue to build on the success of its female-oriented Disney product line and create exclusive brand-inspired lines of electronics gear targeted to the youth and teen male consumer. Per the terms of the agreements, Digital Blue products to be developed include: MP3 players, digital and video cameras, alarm clock radios, boom boxes and more.
“Digital Blue is excited to work with and develop exclusive product lines for companies which are known throughout the world as pioneers and innovators,” said Tim Hall, CEO of Digital Blue. “The agreements allow Digital Blue to strategically expand its target demographic by creating product lines for the youth and teen male audience, while providing each licensor the opportunity to offer cost conscious and cutting-edge products under their established brand.”
"We are thrilled to work with Digital Blue because of its expertise in the consumer electronics industry," said Jill Wilfert, vice president of licensing for LEGO Group. "Digital Blue will help bring the LEGO brand to life in an all-new way for its fans. This partnership will enable fans to express themselves through photos, videos and music, while displaying their enthusiasm for one of the world's all-time favorite toys."
“With unique product concepts and a growing presence at retail, Digital Blue is an ideal partner with which to introduce the first-ever line of Bakugan consumer electronics,” said Christina Miller, vice president, Cartoon Network Enterprises (CNE), the exclusive U.S. licensing agent for Bakugan. “We’re pleased to strategically expand the brand’s consumer products line with a leading industry partner.”
Under the agreements Digital Blue will create products in the following categories. Specific product details will be announced soon.
* LEGO – Digital cameras, MP3 players, BIONICLE-inspired digital cameras, digital video cameras, speakers, walkie talkies and accessory cases
* WWE – Digital cameras, boom boxes, alarm clock radios, MP3 players, walkie talkies and accessory cases
* Bakugan – Consumer electronics line surrounding Nelvana and Spin Master’s hit Bakugan franchise, including digital cameras, alarm clock radios, walkie talkies and MP3 players
Products from Digital Blue will begin to appear on store shelves in May 2009 at price points ranging from $14.99 to $79.99 and will be available at major retailers.
To learn more about Digital Blue and its products visit www.digiblue.com.