JohnCenaFan28
04-19-2009, 02:54 AM
WWE's new Executive Vice President of Marketing Michelle Wilson is trying to push a direction for WWE that the company is a global entertainment company and not a pro wrestling company. Michelle recently said in an interview that people like to put WWE in a box of being professional wrestling and that's just not the case. They are pushing the idea that three women besides herself, Linda McMahon, Stephanie McMahon and Donna Goldsmith, are helping run the direction of the company and that 40% of the WWE audience is women. Actually, depending on which show it is and the week, the female audience usually ranged from 29% to 34%. When dealing with live event business, women are closer to 20-25% of the audience.
Source: WA
Source: WA