DA
05-21-2010, 01:13 PM
During an investors call today, GameStop executive VP of Merchandise and Markerting Tony Bartel mentioned that the company's recent earnings had been boosted by a title that apparently wasn't expected to be such a powerhouse. "Red Dead Redemption has been one of the very positive surprises," Bartel explained. "It probably has outperformed as large as any title has so far year-to-date." (Redemption was released this week, so presumably Bartel is largely referring to pre-order figures.)
As we see it, this could mean one of two things: Either Red Dead Redemption is doing outrageously, phenomenally well, or GameStop didn't expect a game made by Rockstar, which had a marketing budget of a hojillion dollars, to have much sales power. Considering the company isn't run by baboons, we doubt it's the latter.
Joystiq
As we see it, this could mean one of two things: Either Red Dead Redemption is doing outrageously, phenomenally well, or GameStop didn't expect a game made by Rockstar, which had a marketing budget of a hojillion dollars, to have much sales power. Considering the company isn't run by baboons, we doubt it's the latter.
Joystiq