PDA

View Full Version : Four Fans Buried Alive to Be the First to See 'Buried'!



Travicity
09-21-2010, 12:29 AM
In an early promotion for the Fantastic Fest screening September 23, and the theatrical release on the 24th, Lionsgate and Fantastic Fest teamed for one helluva crazy Buried (reviews) promotion that I couldn't complete in a million years. Four lucky(?) participants were selected to be sealed and buried in custom built coffins to watch the entire film that stars Ryan Reynolds as a U.S. contractor working in Iraq awakes to find he is buried alive inside a coffin. With only a lighter and a cell phone it's a race against time to escape this claustrophobic death trap. Check out some images and read more about it inside. Could you survive an hour and half buried alive? I couldn't...

The Alamo Drafthouse & Fantastic Fest launched the most ambitious movie-viewing stunt of all time for "Buried with BURIED" in celebration of the gala screening of BURIED at Fantastic Fest on Thursday, September 23.

Four participants were selected to be sealed and buried in custom built coffins to watch the entire film. After signing waivers, the participants were blindfolded and had burlap sacks placed over their heads. They were driven in silence to a location 30 minutes outside of Austin. Only after they had been placed inside their coffins were they allowed to remove the blindfolds. Inside the custom-built coffins they watched BURIED on LCD monitors fixed to the coffin lid. Each of them made it through (relatively) unscathed and will get to meet Ryan Reynolds at the gala event for surviving the experience.

This was a fun twist on the Alamo Drafthouse's Rolling Roadshow, a yearly nationwide tour of famous movies in famous places. Previous screenings have included Close Encounters of the Third Kind at Devil's Tower in Wyoming, Escape from Alcatraz on Alcatraz Island and more recently The Blues Brothers at Old Joliet Prison.

"The Rolling Roadshow is all about finding that unique film viewing experience with the perfect combination of movie and setting. It's traditionally been a communal experience of seeing a film outdoors with hundreds of people. But for this event we put an even cooler twist on the concept, because some movies are perfect for seeing while buried," said Fantastic Fest co-founder Tim League.

Fantastic Fest kicks off this Thursday, 9/23.

http://img530.imageshack.us/img530/5818/buriedburied2091710.jpg
http://img811.imageshack.us/img811/4412/buriedburied091710.jpg

Fantastic Fest