OMEN
02-02-2011, 08:12 PM
Macworld - News Corp. on Wednesday took the wraps off The Daily, its national news publication built specifically for the iPad. The media giant is touting its new offering as the first national daily news publication built from the ground up for Apple's tablet.
The Daily will feature a mixture of text, video, photos, and other interactive content. News Corp. executives promised a product that blends what CEO Rupert Murdoch called "the best of journalism" with "the best of contemporary technology."
"The iPad demands that we completely re-imagine our craft," Murdoch told reporters at a press event in New York to mark The Daily's Launch.
The first issue of The Daily hit the App Store Wednesday. The app costs 99 cents a week.
Apple, which was on hand at Wednesday's launch, is introducing a new form of subscription billing for readers of The Daily. Readers will have the option of being billed on a weekly basis or paying $40 for a yearly subscription to the digital publication. In fact, the terms of service agreement when you download iOS apps has been changed to include information about in-app subscriptions.
"It's incredible to believe something of this production value can be done every single day," said Eddy Cue, Apple's vice president of Internet services, who represented his company at Wednesday's launch event.
While The Daily will be available for a subscription, the first two weeks are being offered for free through a sponsorship with Verizon. The wireless carrier sells the iPad through its retail stores and further expands its relationship with Apple this month when it begins offering a CDMA version of the iPhone 4.
Macworld will have more details about The Daily as they become available.
The Daily will feature a mixture of text, video, photos, and other interactive content. News Corp. executives promised a product that blends what CEO Rupert Murdoch called "the best of journalism" with "the best of contemporary technology."
"The iPad demands that we completely re-imagine our craft," Murdoch told reporters at a press event in New York to mark The Daily's Launch.
The first issue of The Daily hit the App Store Wednesday. The app costs 99 cents a week.
Apple, which was on hand at Wednesday's launch, is introducing a new form of subscription billing for readers of The Daily. Readers will have the option of being billed on a weekly basis or paying $40 for a yearly subscription to the digital publication. In fact, the terms of service agreement when you download iOS apps has been changed to include information about in-app subscriptions.
"It's incredible to believe something of this production value can be done every single day," said Eddy Cue, Apple's vice president of Internet services, who represented his company at Wednesday's launch event.
While The Daily will be available for a subscription, the first two weeks are being offered for free through a sponsorship with Verizon. The wireless carrier sells the iPad through its retail stores and further expands its relationship with Apple this month when it begins offering a CDMA version of the iPhone 4.
Macworld will have more details about The Daily as they become available.