PDA

View Full Version : 'Star Trek Into Darkness' opens at warp speed overseas



LG
05-12-2013, 09:47 PM
TheWrap
"Star Trek Into Darkness" roared out of the gate at the international box office, taking in $31.7 million from just seven targeted markets, ahead of its U.S. debut on Friday.

Maximizing the foreign box office is a top priority for distributor Paramount, because the 'Star Trek" films have traditionally not performed well abroad.

"Into Darkness" took in $13.3 million in the U.K. over the weekend, 50% better than the opening weekend of "Star Trek" in 2009. It easily outstripped the previous film in Germany ($7.6 million), Australia ($5.5 million) and Mexico ($3 million), too. The markets in which "Into Darkness" opened were the seven regions in "Star Trek" performed most strongly.

Since "Star Trek: The Motion Picture" launched the film franchise back in 1979, the 11 movies in the series have taken in more than $1.8 billion, but just $312 million from abroad. "Star Trek" easily became the franchise's biggest box office hit by taking in $387 million worldwide four years ago, but didn't make much of a dent in the overseas market with just $128 million.