Kemo
11-26-2015, 03:12 AM
In what some might consider to be an odd pairing, jewelry store chain Kay Jewelers is now an official sponsor of WWE.
This is out of the ordinary for WWE, as high dollar sponsors traditionally don’t go for pro wrestling. This is why you typically don’t see many car commercials on WWE. Dodge recently bought ads on WWE shows that performed so poorly they were owed “make good spots” to make up for it. As previously reported, an advertising representative who worked with Dodge was quoted as saying “I do understand [that WWE has changed to a PG-rated image], but WWE doesn’t make sense for Dodge Dart. WWE is very trashy and not appropriate for our target.”
WWE switched to a PG-rated format in 2008 in hopes of winning better advertisers after earning only $7.4 million in ad revenue that year. By 2013, WWE’s sponsorship income had rose to $20 million.
The upcoming WWE TLC pay-per-view is being sponsored by Kay Jewelers as well as Toys R Us. In addition to TV ads, the companies are also being promoted across WWE’s social media pages.
This is out of the ordinary for WWE, as high dollar sponsors traditionally don’t go for pro wrestling. This is why you typically don’t see many car commercials on WWE. Dodge recently bought ads on WWE shows that performed so poorly they were owed “make good spots” to make up for it. As previously reported, an advertising representative who worked with Dodge was quoted as saying “I do understand [that WWE has changed to a PG-rated image], but WWE doesn’t make sense for Dodge Dart. WWE is very trashy and not appropriate for our target.”
WWE switched to a PG-rated format in 2008 in hopes of winning better advertisers after earning only $7.4 million in ad revenue that year. By 2013, WWE’s sponsorship income had rose to $20 million.
The upcoming WWE TLC pay-per-view is being sponsored by Kay Jewelers as well as Toys R Us. In addition to TV ads, the companies are also being promoted across WWE’s social media pages.