OMEN
05-08-2007, 11:04 AM
http://newsimg.bbc.co.uk/media/images/42896000/jpg/_42896079_allen_203_pa.jpg
Allen had a number one hit single with Smile
Singer Lily Allen is to launch her own brand of clothing through the New Look fashion chain.
The 21-year-old is known for her "chavvy chic" style which often pairs long prom-style dresses and ballgowns with trainers.
She is following in the steps of pop culture icons Madonna and Kate Moss, who have their own clothing lines at H&M and Top Shop.
Items priced from £5 to £55 will be available in stores from Wednesday.
Long queues
The collection features dresses in sizes six to 18, high-heeled shoes, patterned trainers and flowery jewellery.
Allen said she looked at the 300 dresses in her wardrobe for inspiration and wanted something more than the "usual pretty flower style".
"You know how I feel about fashion: it's for everyone, not just a load of super-skinny models," she said.
The launch of the Kate Moss collection at Topshop last week prompted long queues of shoppers in the Oxford Street branch.
Allen recently postponed part of her US tour saying she was too tired to continue and wanted to work on her second album.
BBC
Allen had a number one hit single with Smile
Singer Lily Allen is to launch her own brand of clothing through the New Look fashion chain.
The 21-year-old is known for her "chavvy chic" style which often pairs long prom-style dresses and ballgowns with trainers.
She is following in the steps of pop culture icons Madonna and Kate Moss, who have their own clothing lines at H&M and Top Shop.
Items priced from £5 to £55 will be available in stores from Wednesday.
Long queues
The collection features dresses in sizes six to 18, high-heeled shoes, patterned trainers and flowery jewellery.
Allen said she looked at the 300 dresses in her wardrobe for inspiration and wanted something more than the "usual pretty flower style".
"You know how I feel about fashion: it's for everyone, not just a load of super-skinny models," she said.
The launch of the Kate Moss collection at Topshop last week prompted long queues of shoppers in the Oxford Street branch.
Allen recently postponed part of her US tour saying she was too tired to continue and wanted to work on her second album.
BBC