Adobe to deliver shows from CBS, Viacom

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Adobe Systems has started public trials of software that will deliver ad-supported subscriptions to TV programs, including CBS series CSI, Survivor and Big Brother, a company official said.

The software maker has established partnerships with media companies including CBS and MTV-parent Viacom, which will provide their programming through Adobe Media Player, said Adobe Chief Strategist for Dynamic Media Mark Randall.

Adobe and those companies will share revenue from advertisements that will air during those programs, Randall said in an interview.

He declined to elaborate on the financial arrangements.

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Reuters