-- The reason for Candice Michelle's major push is because she might not be a long-term player for the company, and they want to use her now while they can. The feeling is that she is injury prone, and they’re building her up to put over Beth Phoenix before she takes time off again. Another reason is because they feel she is more marketable than Mickie James, because Mickie is more into the actual wrestling and less into the glamorous "Diva" stuff.
Source: WZ
