Jonathan Coachman Explains How ESPN ‘Dropped The Ball’

Former WWE personality Jonathan Coachman was recently interviewed on Busted Open Radio to talk about a variety of topics. One topic of discussion was how ESPN, Coachman’s now-former employer, helped bring WWE back into mainstream sports media:

“I feel a lot of pride. When we decided to push the envelope a little bit, I got a call from the office and they said ‘can you help us’. That’s one of the biggest criticisms of Vince over the years is he always felt like the superstars are all we need. These days with social media, you need crossover all of the time. They realized that. There is no more crossover at the time than ESPN.

“I’m very proud of the fact that we not only got a segment every week on Sportscenter, but it became the highest rated segment on social media. We created a dropdown on ESPN that when you go there today, it’s right there next to the NBA, NFL, WWE is right there at the top.”

Coachman got in trouble during his days with ESPN for issuing out a Tweet that stated ‘journalism is dead.’ He explained what happened between himself and his bosses after the Tweet:

“I got in trouble when I tweeted this. I said ‘journalism is dead as we know it. Anybody that wants to go to college to be a writer and write for the Washington Post, stop right now, because your career will never take off’. If you don’t entertain me, I’m turning the channel. Entertainment needs to be the #1 priority. That’s what I told my bosses at ESPN. This is entertaining. Who cares where the eyeballs come from?”

When answering the question of why he left ESPN, Coach explained how the sports media juggernaut ‘dropped the ball’:

“They dropped the ball. They could have done so much more. Every single project I’m about to start doing, I pitched to ESPN, and they said no to. It was very frustrating near the end. I said to my boss ‘you are so shortsighted on what we need to be doing, that it’s incredible to me’. The night before Summerslam 2016, Conor McGregor fought Nate Diaz for the 2nd time. I said to them, ‘I will go to Vegas, cover the fight, then fly to New York, cover Summerslam, and put both stories into a package to celebrate the biggest weekend in combat sports’.

“My boss said, ‘can’t do it. Nobody’s gonna want to watch that. I’ve already sent 3 cameras to preseason football.’ I said you gotta be kidding me. When I was getting ready to leave, I went to his boss and asked if this idea ever came across your desk. He said ‘No. We would have absolutely ran with that.'”

Coach then described what it’s really like working with “The Chairman Of The Board” Vince McMahon. Apparently McMahon really likes his former storyline executive assistant:

“He liked me a lot. For that, I was very close to him. He’s very difficult to be around sometimes, but there’s no-one else I’d rather work with. Part of the reason I was able to be at ESPN for almost 10 years is because what I learned from Vince, and that’s business comes first, you never burn any bridges, and you do what’s always right for the business. You also show up. The one thing that Vince taught us was you show up. I’ve actually seen him fire talent because they went out on an autograph session on Tuesday, and saw a blizzard coming to their hometown, they went home, and then couldn’t make the TV taping.

“The one thing you do in this business and for Vince is you show up. He was also the orchestrator of an incredible rib on me in North Carolina that I was arrested and jailed. When he really likes you, that’s what he does to show you. He’s very difficult to work for. He demands excellence. He is very demanding. He always doesn’t make the right call, but when you do TV 51 weeks a year, it’s hard to make things right every single time and make it hot. As far as leadership goes, I don’t know if there is a better leader, because you always know which direction you’re going. It may not always be the right direction, but you know which direction you’re going. There was no waste of time proposing ideas to him. He loves hungry talent. If you don’t want to sit on the sidelines, come prepared and pitch him ideas.

“Take The New Day for example. These are three guys whose careers were basically over, and here they come with this act, and Vince signed off on it. He is a guy who you better be prepared to talk to, don’t stumble over yourself and have your thoughts together. He will die on the road. There will not be a Vince McMahon who sits at home and watches the show. That’s just who he is. If you have a baby, you want to watch that baby grow. That’s just who he is.”