Bruce Prichard Named WWE SmackDown Executive Director

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Bruce Prichard has been named the new Executive Director of WWE Friday Night SmackDown. He replaces Eric Bischoff, who was appointed to that role in late June at the same time Paul Heyman was put in charge of WWE RAW.

As Heyman does and Bischoff did, Bruce Prichard will report directly to WWE CEO & Chairman Vince McMahon. The shakeup comes just two weeks after SmackDown’s big move to Fox.

According to a press release sent in by WWE, “Prichard will oversee the creative development of Friday Night SmackDown on FOX and ensure integration across all platforms and lines of business, replacing Eric Bischoff.”

The announcement touts Prichard’s ‘extensive background’ in character development and creative storytelling. He returned to WWE’s creative team earlier this year after a lengthy hiatus from the company and has been in the wrestling business for nearly four decades.

WWE has since confirmed Bischoff is no longer with the company, which is unfortunate since he and his wife recently moved from Wyoming to Connecticut for the Executive Director job.