AEW Applies for New Entertainment Services Trademark

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The going is good right now for All Elite Wrestling. The return of fans has boosted their viewing figures, and Fyter Fest proved to be a very exciting occasion with plenty of surprises. It seems as if there is a new announcement every single week. Not to mention recent rumours of both CM Punk and Daniel Bryan signing for the company. It has also just been discovered that All Elite Wrestling (AEW) has applied for a new trademark. This time for the term The First Dance.

The First Dance trademark is for Entertainment Services which is described as:

“THE FIRST DANCE trademark registration is intended to cover the categories of educational and entertainment services, namely, a continuing program about wrestling accessible by radio, television, satellite, audio, video and computer networks; Entertainment services in the nature of development, creation, production, distribution, and post-production of wrestling programs and events; Entertainment services in the nature of live wrestling performances; Entertainment services in the nature of production of television shows and multimedia entertainment content featuring wrestling programs and events; Entertainment services, namely, production and distribution of ongoing television programs in the field of wrestling; Entertainment services, namely, providing ongoing webisodes featuring wrestling via a global computer network; Entertainment services, namely, an ongoing multimedia program featuring wrestling distributed via various platforms across multiple forms of transmission media; Entertainment services, namely, an ongoing series featuring wrestling provided through a global computer network; Providing wrestling news and information via a global computer network."

This is not the first time news has broken for AEW trademarks. Earlier reports included their application for Battle for the Belts. While we are yet to hear that name associated with AEW, it shows their intentions and echoes their penchant for forward planning. The First Dance certainly has an interesting air to it and would make a great PPV name.

As of the time of writing, nothing more is known about how AEW plan to use The First Dance should they be given the trademark for it. However, with their plans for regular TNT specials and ongoing PPVs already known, it makes sense to assume this will fall into one of those open slots.

AEW has proven itself to be a well-run company, making decisions that are thought out and well planned. Don’t expect them to throw The First Dance around before they knew exactly how and when the music will start to play.