How WWE Officials Feel About Poor Key Demo Performance Of NXT 2.0

WWE‘s plan to try and attract younger viewers with the recent NXT revamp is not working very well but the officials have not lost hope just yet.

According to Andrew Zarian of Mat Men podcast, a source within the company said that the revamp is aimed at bringing in a younger audience. The exes are hoping that the brand will bounce back from the recent decline:

“[This] is all to bring a new younger viewer who is connected with pop culture & trends. Needless to say, the demo numbers are disappointing but we are hopeful this is just a bump in the road”

This week’s episode of NXT, with the fatal four-way elimination match for the tag team titles in the main event, drew a total of 632,000 viewers per Showbuzz Daily. The show did a disappointing 0.13 rating in the 18-49 key demographic.

A 0.13 rating represents a total of 170,000 viewers of the age group, down from 183,000 viewers last week. This was the lowest key demo rating for the NXT 2.0 revamp.

It’s also the lowest rating for the key demo for a live episode on USA Network since the June 29 episode earlier this year.

The 0.13 rating is the fourth-lowest viewership for the key demo ratings the development brand has done on the USA Network.