AEW WrestleMax, Max Month Trademarks Filed
Ahead of the debut of its programming on MAX, AEW has filed for several new trademarks.
AEW recently entered a multi-year media rights deal with Warner Bros. Discovery, officially announced earlier this month. On October 25, AEW filed for trademark rights to terms including AEW WrestleMax, WrestleMax, and AEW Max Month with the United States Patent and Trademark Office (USPTO). The trademarks are filed under “entertainment services,” with the following description:
“Entertainment in the nature of wrestling contests; Entertainment services in the nature of live wrestling performances; Entertainment services in the nature of production of wrestling programs and events; Entertainment services, namely, an ongoing multimedia program featuring wrestling distributed via various platforms across multiple forms of transmission media; Entertainment services, namely, production and distribution of ongoing television programs in the field of wrestling.”
The deal is valued at $555 million over three years, excluding revenue from pay-per-view (PPV) events. AEW PPVs will become available on MAX later in 2025 at a discounted price per event.
While Dynamite and Collision will continue airing on TBS and TNT, AEW’s pay-per-view library will be added to MAX. However, it won’t launch with past AEW TV episodes on January 1st as previously anticipated.
