BIG Non-Title Feuds

For every promotion there is always that special, emotionally driven singles feud between two respected stars in the company, not aiming towards the title. My question is, which possible feuds can there be that you would think really get the crowds attention and be A+ entertainment?

My thoughts & ideas:

Kennedy (heel) vs. HBK (face)

This could help out Kennedy's career even more than the Taker feud. Giving him a better resume before attacking the main gold.

Edge (heel) vs. Benoit (face)

Now this would be my top choice at the moment. This feud can give Edge an even more all around superstar appeal to the more diehard fans. Edge proved that he can really get a feud going and get the fans into it. His amazing heel persona can also take Benoit's character out of the pit it is currently in. This is also a feud that could really be great to see in gimmick matches such as Iron Man, Ladder, and even a Hell in the Cell.