AEW & Reebok Teaming Up For Brodie Lee-Footwear Coming July 2024
The life and career of the late Brodie Lee will be celebrated with a new piece of footwear as part of a collaboration between AEW and Reebok.
The new Reebok Classic Leather features a purple and black design, a nod to Lee's AEW run as the leader of the Dark Order. AEW branding appears on an added tag on the lateral collar, while the tongue tag showcases The Dark Order's logo. The midsole combines purple and grey tones, with a special nod to Brodie Lee near the heel, and the outsole matches the black and purple theme.
The AEW x Reebok Classic Leather Brodie Lee will be released on July 1, 2024, through Champs online and in-store. The men's size is set to retail at $90. Lee sadly passed away at the age of 41 in December 2020.
This is the second major collaboration between AEW and Reebok and comes after The Young Bucks had their own sneaker. The Reebok AEW Pump Omni Young Bucks Zone II sneakers retail for $130 and sizes available range from 7.5 to 12. The AEW EVPs and reigning AEW World Tag Team Champions have donned the shoes in question in matches and attached thumbtacks for Anarchy in the Arena at Double or Nothing.
The fact that Reebok has partnered with AEW twice now is a good sign for Tony Khan's promotion. AEW is, after all, still a relatively new promotion, having officially launched just over five years ago. To have gone from concept to company to landing deals with Reebok is a testament to AEW's success and we'll perhaps see more collaborations like this down the line.
