Logan Paul, MrBeast, and KSI Launch ‘Lunchly’ to Rival Lunchables
Some WWE fans love him and some loathe him, but Logan Paul has proven himself to be a serial entrepreneur, with a series of business projects to the Maverick’s name. Now, Paul and his PRIME Hydration co-founder KSI are teaming up with YouTuber Mr. Beast to launch Lunchly, a new brand lunches for children.
‘Lunchly’ products will include PRIME Hydration as well as sweet treats from Feastables, Mr. Beast’s brand of candy. The first batch of Lunches items will include Pizza, Fiesta Nachos, and Turkey Stack ‘Ems.
The product is aimed as a direct competitor to Lunchables, with the Lunchly website featuring an entire “Us vs Them” section. The shade is palpable as Lunchly runs down how they stack up against the ‘leading brand’ –
- Flavorful Combos: Lunchly offers more flavorful combos, while the leading brand sticks to standard picks.
- Electrolytes: Each Lunchly pack contains 400 mg of electrolytes compared to only 55 mg in the comparable product from the leading brand.
- Packaging: Lunchly uses bold packaging, whereas the leading brand has basic packaging.
- Gestures: Lunchly provides “big gestures,” while the leading brand offers only “mid moments.”
The collaboration of Paul, KSI, and Mr. Beast brings together three of the most popular, and marketable content creators currently working online. The pair collectively have 362 million YouTube subscribers, and over 100 million followers on Instagram, with Mr. Beast making up the majority in both metrics.
Paul has already been able to secure PRIME Hydration as the official beverage sponsor of WWE events, and fans can expect the longest-reigning U.S. Champion of the past decade to do plenty to make Lunchly a viral success.
