AEW Newest Trademarks Hint At Future Championship Plans

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AEW fans have been given a tease of what’s to come in Tony Khan’s first promotion if the company’s trademark filings are to be believed. According to the US Patent & Trademark Office database, AEW filed trademarks for “AEW Parade of Champions” and “Parade of Champions” on November 5, 2024. The terms encompass a variety of uses in entertainment related to professional wrestling, including at live performances, on TV programs, and in multi-media content distributed across a variety of platforms.

AEW is hardly short of champions, with some fans having argued that there are too many titles within the company. Currently, AEW has eight recognized championships, as well as accolades such as the Owen Hart Men’s & Women’s Tournament, and the Dynamite Diamond Ring. Ring of Honor’s seven championships can also often be found on AEW TV, as well as gold from other promotions such as New Japan Pro Wrestling and AAA.

News of AEW’s Parade of Champions comes after AEW filed trademarks for “AEW WrestleMax,” “WrestleMax,” and “AEW Max Month,” presumably linked to their streaming partnership with Max, set to begin in early 2025. AEW announced the renewal of its WBD partnership last month which will see pay-per-views move to the Max streaming platform.

Events will be available at a discounted price for Max subscribers while non-subscribers may still have the option to purchase events on an a la carte basis in the United States. The move to Max will make it easier for fans to access AEW content in one place rather than having to juggle various platforms including Bleacher Report, TrillerTV, and cable services.