Tiffany Stratton is once again the WWE Women’s Champion, but it all came with a major heel turn. The new WWE Women’s Champion shocked fans at Crown Jewel 2026 when she cashed in her Money in the Bank contract on Chelsea Green. However, there was reportedly a bigger reason behind WWE’s decision to put the title on her.

The way WWE handled Stratton’s MITB cash-in also helped set up a new rivalry. Green wanted to prove that she belongs at the top of WWE and that she is not a “charity case,” unlike her Crown Jewel opponent Liv Morgan believed.

Morgan also wanted to prove that she can beat Green on her own, and she even declined the help of her Judgment Day partners. However, in the ending moments of the match, Green managed to counter Morgan’s finisher and secure a surprise victory.

Chelsea Green was celebrating her win when Morgan attacked her. Stratton then made her entrance and appeared to be targeting Morgan with her MITB briefcase. However, she turned her attention toward Green and knocked her down.

Stratton officially cashed in her contract, hit the finisher, and pinned Green to become the new WWE Women’s Champion.

The moment marked a major shift for Stratton, who had been presented as a babyface for much of her main roster run.

According to WrestleVotes, WWE wants to turn Stratton heel again. The company reportedly believes that her babyface run failed to turn her into the megastar it hoped she would become. Now, officials want to see whether a return to her villainous side can help her reach that level.

During a recent Q&A session, WrestleVotes was asked about the reason behind Stratton winning the WWE Women’s Championship at Crown Jewel. The outlet explained that the company wanted to give her character another direction after her run as a fan favorite did not produce the results WWE wanted.

“That’s the direction they wanted to go down once again — make Tiffany Stratton a heel and see if it works better than this babyface run. They thought they could make her a megastar, and it didn’t happen,”.

It looks like WWE SmackDown has more babyfaces on the singles run and wants a big name as a heel.