Kennedy is far better on the mic then Cena. I have never found Cena consistent enough to be considered even close to giving good let alone great promos. He over acts everything on the mic, too melodramatic. Kennedy has the look, maybe not as cut as Cena, but looking ripped shouldn't be that big a factor in being a champion. The important thing is that Kennedy can wrestle, Cena cannot.
This isn't about being a smark. I want a wrestler, not a pathetic actor. Cena does not have the skills of a true champion. And McMahon should worry less about attracting the casual fan who waters down the business into a reality TV joke, and worry more about putting on a wrestling show. Cena is only the biggest and most notable contributor to this problem (along with the Diva searches and Hair v Hair with Trump.