Well, isn't ANY merch they sell because of a storyline? If you think about it, they get their product across with varying storylines, ranging from a simple fued to an "assasination team" (Vince, Shane, and Umaga) and now to Vince's death. Just because it's a bit more morbid this time around, they are still making money on a simple storyline, which is what they have done throughout all off their existance. Where's the problem?