Only 25-30% of PlayStation Network users have visited the Home application more than once, according to comments from Sony's Peter Edward reported by GamesIndustry.biz. This may sound like a blow against the service, but keep in mind that number is out of all 20 million PlayStation Network account holders, making it around 5 million. When you consider that only about 7 million have signed up for Home, it becomes clear that most users who have visited once have come back again.
Edward claimed that "many thousands" of users are on Home at a given time, and that Home has turned into a successful, money-making enterprise for Sony. He also boasted that 80% of users are 18-35 year-old males, a low number by the measure of the usual gamer demographic. "Home is slowly broadening the appeal of the console market out to a widening demographic," he said. Those users who are entering Home are spending a good deal of time there as well; Edward says an average time spent for a European user is 56 minutes.

Home has consistently been a point of pride for Sony, despite some waning interest from the core gamer crowd. Eric Lempel recently cited it as an exclusive product that Xbox Live doesn't match. It sounds like the service is already fairly profitable from the set of people playing it, so Sony has no reason to change course now.