This past weekend's WWE SummerSlam event from Detroit, Michigan set multiple company records:

  • Most-watched SummerSlam in history and a top-3 most-watched WWE live event on Peacock ever.
  • Highest-grossing SummerSlam, with a live gate of $8.5 million - the highest non-WrestleMania live gate in company history
  • Sponsorship revenue up 23% from last year, from partnerships with Slim Jim, C4 and Rocket Mortgage
  • Merchandise record - up 60% from the previous record set in 2021
  • Social media engagement record, up 26% from last year

Here's the full press release:

MOST-WATCHED SUMMERSLAM® OF ALL TIME

SummerSlam Smashes Viewership, Gate, Sponsorship & Merchandise Records

STAMFORD, Conn., August 7, 2023 – WWE® (NYSE: WWE) today announced that SummerSlam, which emanated from Ford Field in Detroit became the most-watched and highest-grossing SummerSlam in company history. The premium live event set new records for viewership, gate, sponsorship and merchandise.

With 59,194 in attendance in the Motor City, SummerSlam generated a record gate of $8.5 million, the largest gate for any non-WrestleMania event ever. It was the most-watched SummerSlam in company history and among the top three audiences in the history of WWE on Peacock.

SummerSlam generated the most sponsorship revenue for any non-WrestleMania event ever with $7 million, up 23 percent versus 2022. Slim Jim®, C4 and Rocket Mortgage were among WWE’s sponsors for the premium live event.

In partnership with special event retail partner Fanatics, merchandise sales were up 60 percent versus the record set in 2021, marking the best performance in company history for any premium live event outside of WrestleMania. On Location packages set a new SummerSlam record, up 47 percent versus 2022.

In addition, SummerSlam became the most-viewed social SummerSlam of all time with over 230 million views and four million hours of video consumed, a 26 percent increase over last year.