"Video-game retailer GameStop has decided to stop selling Microsoft's Zune players at its stores due to what it sees as insufficient demand from customers," Priya Ganapati reports for TheStreet.com

"The move is unlikely to affect GameStop, whose sales come almost completely from video games but it puts up another hurdle in Microsoft's attempt to grow Zune sales," Ganapati reports.

"'We have decided to exit the Zune category because it just did not have the appeal we had anticipated,' said a GameStop spokesperson," Ganapati reports.

"GameStop made the decision about a month ago," Ganapati reports. "GameStop said it will sell Zune players online until it clears out its inventory."

"GameStop has hundreds of stores across the country and losing that distribution channel could hurt Zune sales," Ganapati reports.

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