Rob Fee says he's honored to be WWE's new Director of Character Development. He announced on social media:

"Some exciting news! Last year I moved to Florida to be able to work w/ talent directly on every aspect of their characters.

Today my title is officially WWE Director of Character Development!

So honored to work w/ our INCREDIBLE team & the best roster of talent imaginable."

Prior to working at WWE, Fee worked as a writer for Marvel comic books, including Spider-Man, The Avengers and Daredevil.

He joined been WWE in September 2022 as the Director of Longterm Creative, where he helped plotting out storylines.

Fee was a close personal friend of the late Bray Wyatt, and was pushing for to make a feature film around Wyatt's alter ego, The Fiend.