TKO Group Holdings has announced a three-year agreement with the Arizona Sports & Events Alliance to stage seven events in Arizona featuring WWE, UFC, PBR, and Zuffa Boxing.

The deal will bring a series of live sports and entertainment events to the state across multiple TKO properties, though the company has not yet disclosed specific event dates, venues, or ticketing details — those announcements are expected at a later date.

Peter Dropick, Executive Vice President of Event Development and Operations for TKO, expressed enthusiasm for the partnership:

"We're excited to build this long-term partnership with the Arizona Sports & Events Alliance to bring some of our biggest events to the state."

Jay Parry, President & CEO of the Arizona Sports & Events Alliance, said the agreement reflects Arizona's capacity to host major sports and entertainment events.

TKO described the Arizona deal as part of a wider series of partnerships the company has formed with government and private entities across various locations to bring its live events to new markets.

TKO Group Holdings owns WWE, UFC, PBR, and holds a stake in Zuffa Boxing. The company also operates IMG, a global sports marketing agency, and On Location, an experiential hospitality company.

The announcement comes on the heels of a strong Q1 2026 for TKO, which reported a 26% year-over-year revenue increase to $1.597 billion. While the company fell slightly short of its earnings per share forecast — posting $1.12 against an expected $1.19 — investor sentiment remained broadly positive.

Bernstein SocGen Group reiterated its Outperform rating on TKO stock with a $240.00 price target, citing strong monetization prospects across its sports properties.

WWE fans in Arizona will want to stay tuned for future announcements as specific event details are confirmed in the coming months.