WWE and UFC’s parent company, TKO Group Holdings, has reportedly become a minority shareholder in sports streaming platform DAZN.

According to The Hollywood Reporter, DAZN recently acquired EverPass Media. This was originally founded by the NFL’s 32 Equity investment arm and RedBird Capital Partners. In July 2024, TKO invested in EverPass, which holds the commercial rights to major sporting events. This includes the NFL Sunday Ticket and live sports content from Peacock, Netflix, Paramount, and Apple. The company handles the sale of these events. Furthermore, they provide the infrastructure to deliver them to bars, hotels, and other commercial venues.

Although the specific terms were not disclosed, the deal left TKO, RedBird, and the NFL as minority shareholders in the combined company.

DAZN is a global streaming platform with a heavy emphasis on boxing in the United States. However, in recent months, the company has taken over the local market. Also, they have the streaming rights for the New York Knicks and Yankees. Other local teams are expected to follow suit. It also holds the international rights for various leagues, including a multi-year deal with AEW, signed in 2023.

“EverPass Media gives us a proven commercial distribution platform, deep relationships across U.S. venues, and an attractive portfolio of premium rights that perfectly complements our growing U.S. business,” said DAZN CEO Shay Segev about the deal that brought in TKO as a shareholder. “DAZN can now serve every type of customer in the U.S. – from individual sports fans using the DAZN app to commercial venues looking to provide the best possible viewing experience for their customers.

“We are excited to expand our partnership with DAZN through this acquisition and continue to work with EverPass and DAZN to deliver the best NFLST experience to the commercial marketplace,” added NFL executive vp of media distribution Hans Schroeder. “Together, we will continue to expand reach for commercial NFL Sunday Ticket and deepen engagement in a key segment where fans gather for NFL football.”